The Mission Motor aims to accelerate the impact of the animal and vegan advocacy community through the use of ample evidence regarding which interventions are impactful and why.

We offer training and support on Monitoring, Evaluation, and Learning,

  • to increase the existing evidence base,

  • when data gathered through MEL continuously improves processes and interventions,

  • so organizations can make the highest achievable impact.

Man holding globe

Changing the world is possible.
We’ve done it before.

We are happy to share our extensive knowledge and experience on how to set up suitable Monitoring, Evaluation, and Learning systems.

We love simple, effective processes that support you in achieving success. Whether it concerns creating a theory of change, brainstorming suitable metrics, or designing survey questions, we are here to help.

How does it work?

Since July 2022, we have been offering broad support to four non-profit organizations in the Netherlands.

In 2023, we added a free international training and coaching program assisting animal welfare and vegan advocacy organizations in setting up systems for Monitoring, Evaluation, and Learning (MEL). We focus on organizations with the potential to significantly increase their impact, and teach them to use tools such as a needs assessment, developing a theory of change, and clarifying their baseline assumptions. We will coach the organizations for approximately one year to analyze, reflect on, and learn from their activities so they can continuously increase their impact.