Tools and templates

Practical guides for building MEL work that fits your organization. Free to use, adaptable to your context, and grounded in what we've seen work across the animal advocacy movement.

A practical guide to building a Theory of Change for your organization or program: mapping activities to outcomes, surfacing assumptions, and turning the result into something your team actually uses.

The library


Developing a Theory of Change

Advanced templates


Building a MEL Plan

For teams with a Theory of Change but no MEL plan yet. Walks through learning questions, assumptions, and indicators, with templates and examples from animal advocacy work.

Theory of Change Template